Mastering Persuasion: Unveiling the Secrets of Influence
Hi Everyone! I hope you are doing well 😀 I have a really fascinating subject to share with you all today. Robert Cialdini's excellent book "Influence" is the main focus. It really is a game-changer, folks! Get a copy of it if you haven't read it yet; you won't be disappointed! Robert Cialdini examines the five principles that guide human behavior in "Influence," as well as how people are persuaded to act in particular ways. Reciprocity, commitment, social proof, likeability, authority 1. Reciprocity: is an unwritten rule that states that when someone performs us a favor, we have an obligation to repay them. This is demonstrated by the marketing tactic of providing complimentary samples, which sets off the reciprocity rule. 2. Consistency & Commitment: Once we make a commitment, we stick with it through to the end. Cialdini describes this clever "foot-in-the-door technique," which involves making a tiny request initially to gain a yes fo...