The Power of Nudge Theory for Positive Change
Hi Everyone! I hope everything is going well for you 😀 I'm eager to explore a fascinating idea that piqued my interest when I read "Nudge" by Richard Thaler & Cass Sunstein a few years ago. Since then, I've started to use this idea as a lens to see the world around me, including social situations, workplaces, and supermarkets. It has the capacity to have a positive influence on our decisions and, as a result, the world is incredibly inspirational. Now, allow me to briefly introduce you to the "Nudge" notion. It includes any feature of choice architecture that modifies people's behavior in a predictable way without limiting their options or drastically altering their financial incentives. The intervention needs to be cheap and simple to avoid in order to be seen as merely a gentle nudge. Put more simply, it's about changing behavior without using force, such as presenting healthier ...