The Power of Nudge Theory for Positive Change

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Hi Everyone!


I hope everything is going well for you 😀


I'm eager to explore a fascinating idea that piqued my interest when I read "Nudge" by Richard Thaler & Cass Sunstein a few years ago. Since then, I've started to use this idea as a lens to see the world around me, including social situations, workplaces, and supermarkets. It has the capacity to have a positive influence on our decisions and, as a result, the world is incredibly inspirational.


Now, allow me to briefly introduce you to the "Nudge" notion. It includes any feature of choice architecture that modifies people's behavior in a predictable way without limiting their options or drastically altering their financial incentives. The intervention needs to be cheap and simple to avoid in order to be seen as merely a gentle nudge.


Put more simply, it's about changing behavior without using force, such as presenting healthier goods at eye level without outlawing junk food. Let me illustrate with some examples.


  • Example 1: London's Reduction of Cigarette Litter
It's well known that football fans have strong beliefs about which player in the world is the best. Hubbub, an environmental group, cleverly makes use of this:

                        


As demonstrated by Southend Council's 2017 measurement, the creative voting ashtrays have been shown to reduce cigarette litter by 46%.


  • Example 2: Organ Donation as the Default Option

a method of "opting out" of a program or policy. Since organ donation rates are significantly higher in areas with opt-out laws than in those that utilize opt-in, where a person must take action to become an organ donor, organ donation is frequently used as a means of testing the effectiveness of opt-out policies.
Additionally, unless you want to cancel, your Netflix subscription will automatically renew at the end of each month.


  • Example 3: Aroma at Cinnabon Shops



The notorious smell of Cinnabon is a purposeful, calculated attempt to get you to buy cinnamon rolls. The network of bakeries uses a variety of strategies to get people in with the scent: In order to ensure that the "smells can continue," the stores are purposefully situated in malls and airports. Additionally, cinnamon rolls are made every thirty minutes at the very least, and some even reheat cinnamon and brown sugar sheets to prolong the aroma.
To ensure that the smell "escapes" when staff members open the oven doors, ovens are also positioned close to the front of the business.



Imagine being able to use this power on a daily basis. Do you want your kids to eat better? Make sure they can see selections that are high in nutrients.

You can use "Nudge" in your everyday routine and it has a lot of potential and possibilities. I hope these illustrations highlight the strength of the idea.


I hope this blog was enjoyable, and I'll see you soon! 👋


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